When looking at the source code of MattCutts.com/blog/ I noticed that the footer links are hidden with CSS. In my opinion that’s a bit sloppy and can potentially be against Google’s Webmaster Guidelines. Matt «wrote the book» on this type of stuff, so it’s obviously not a deceptive blackhat move. It could be a test. But maaybe it could also confuse other people using the same techniques because «Hey, Matt does it on his blog..».
Why obsess with site speed?
Site speed has been used as a signal for rankings since 2010. There are lots of benefits of having a blazing fast site:
- Better user experience
- People spend longer time on your site if it loads fast
- Search engines can crawl your site faster
Photo by Juan Nosé, on Flickr
WordPress takes care of pretty much everything out of the box. But one of the few things you need to fix on a new install is the URL settings (permalinks). Making this blog, it got me thinking. Is the %postname% format always the best option?